Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach
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Universitat de València
info
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Éditorial: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Année de publication: 2021
Pages: 199-207
Congreso: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Type: Communication dans un congrès