Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach

  1. Elísabet Mora 1
  2. Natalia Vila 1
  3. Inés Küster 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Buch:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Verlag: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Datum der Publikation: 2021

Seiten: 199-207

Kongress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Art: Konferenz-Beitrag

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Fuente de los datos: Dialnet