Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach

  1. Elísabet Mora 1
  2. Natalia Vila 1
  3. Inés Küster 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Liburua:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Argitaletxea: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Argitalpen urtea: 2021

Orrialdeak: 199-207

Biltzarra: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Mota: Biltzar ekarpena

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