Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: MarkAp Applied Marketing into Consumer Behaviour

Research group: POMA Research Group on Brand and Positioning

Email: elisabet.mora@uv.es

Doctor by the Universitat de València with the thesis Aproximación cuantitativa y cualitativa al marketing con causa viral en redes sociales un estudio crosscultural 2020. Supervised by Dr. Natalia Vila López, Dr. Inés Küster Boluda.