Modelo de transferencia del valor y la experiencia para el turista deportivo
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Universitat de València
info
ISSN: 1889-7304
Année de publication: 2016
Titre de la publication: La Comunicación en el Sector Turístico
Número: 13
Pages: 56-73
Type: Article
D'autres publications dans: aDResearch: Revista Internacional de Investigación en Comunicación
Résumé
The aim of this research is to propose a theoretical model based on the behaviour of the sports tourist and sports sponsorship theories. After a thorough analysis of the issue, this model gathers the transfer of value and experience between the event and the sponsor, as well as the previous behaviour of the visitor of a major sporting event.