Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: MarkAp Applied Marketing into Consumer Behaviour

Research group: POMA Research Group on Brand and Positioning

Was part of these groups:

Email: cristina.aragones@uv.es

Doctor by the Universitat de València with the thesis La transferencia entre un gran evento deportivo y la marca patrocinadora la visión del visitante deportivo 2013. Supervised by Dr. Natalia Vila López, Dr. Inés Küster Boluda.