Modelo de transferencia del valor y la experiencia para el turista deportivo
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Universitat de València
info
ISSN: 1889-7304
Argitalpen urtea: 2016
Zenbakien izenburua: La Comunicación en el Sector Turístico
Zenbakia: 13
Orrialdeak: 56-73
Mota: Artikulua
Beste argitalpen batzuk: aDResearch: Revista Internacional de Investigación en Comunicación
Laburpena
The aim of this research is to propose a theoretical model based on the behaviour of the sports tourist and sports sponsorship theories. After a thorough analysis of the issue, this model gathers the transfer of value and experience between the event and the sponsor, as well as the previous behaviour of the visitor of a major sporting event.