COMER.INVE.MER

2017

1. @DMOs Promote Hotel Occupancy in Tourist Destinations: An Abstract

   Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 999-1000

2. Branded entertainment: Past, present, and future

   Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1049-1069

3. Competitividad y rentabilidad de los destinos: una mirada desde la innovación

   Las claves del turismo en la Comunitat Valenciana: Orientaciones para la toma de decisiones (Tirant lo Blanch), pp. 111-122

4. Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain

   Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299

5. El cambio de modelo educativo e internacionalización: 1993-1998

   Des de 1966, 50 anys de la Facultat d'Economia (Facultat d'Economia), pp. 77-90

6. El e-WOM sobre destinos turísticos: un análisis comparativo de destinos españoles y argentinos

   Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor (Oviedo : Cátedra Fundación Ramón Areces de Distribución Comercial, D.L. 2017), pp. 147-170

7. Etapas históricas en la evolución de la Facultat d'Economia

   Des de 1966, 50 anys de la Facultat d'Economia (Facultat d'Economia), pp. 11-28

8. Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract

   Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

9. Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

   Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403

10. Perceptual and relational approach to hotel brand equity: Measurement, criticism, and challenges

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 234-244

11. Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 425-439

12. Service Quality and Value in Goods Transport from a Freight Forwarders` Perspective.

    Service quality (SQ): perspectives, management and improvement strategies (Novinka), pp. 21-58

13. Service quality and value in goods transport from a freight forwarders' perspective

    Service Quality (SQ): Perspectives, Management and Improvement Strategies (Nova Science Publisher Inc.), pp. 21-58

14. Sustainable practices in Spanish and Hungarian hotels: A Triple Bottom Line approach

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 397-409

15. The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 471-476

16. Valor percibido y comunicación boca-oído positiva

    Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor (Oviedo : Cátedra Fundación Ramón Areces de Distribución Comercial, D.L. 2017), pp. 123-146