Department
MARKETING AND
Research Groups
- MarkAp Applied Marketing into Consumer Behaviour
- COMINBRAND Communication, innovation and branding: an approach based on consumer behavior, culture and gender
- DIGIMK.COM Digital marketing and communications
- MARKINADIS Marketing research group, internationalization and distribution channel management
- eMARKETING Research group in eMARKETING
- POMA Research Group on Brand and Positioning