The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract

  1. Veloutsou, C.
  2. Aldas-Manzano, J.
  3. Ruiz-Mafe, C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 471-476

Type: Book chapter

DOI: 10.1007/978-3-319-45596-9_87 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus