Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

  1. Bigné, E.
  2. Ruiz, C.
  3. Tronch, J.
  4. Sanz, S.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 1403

Type: Book chapter

DOI: 10.1007/978-3-319-47331-4_277 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus