MARIA JOSE
MIQUEL ROMERO
CATEDRÀTIC/A D'UNIVERSITAT
Department: MARKETING AND
Faculty: ECONOMICS
Area: Marketing and Market Research
Research group: Creative economy and cultural markets
Research group: Marketing research group, internationalization and distribution channel management
Email: maria.j.miquel@uv.es
Doctor by the Universitat de València with the thesis Eficacia publicitaria repetición, frecuencia y exposición 1997. Supervised by Dr. José Enrique Bigné Alcañiz.