Department: MARKETING AND

Faculty: ECONOMICS

Area: Marketing and Market Research

Research group: Creative economy and cultural markets

Research group: Marketing research group, internationalization and distribution channel management

Email: maria.j.miquel@uv.es

Doctor by the Universitat de València with the thesis Eficacia publicitaria repetición, frecuencia y exposición 1997. Supervised by Dr. José Enrique Bigné Alcañiz.