Publicaciones (90) Publicaciones de MARIA JOSE MIQUEL ROMERO

2024

  1. Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

    Journal of Consumer Behaviour

  2. Understanding how marathon attendees’ heterogeneity affects public sponsorship reputation and brand equity

    International Journal of Sport Management and Marketing

2023

  1. Measuring music-genre preferences: Discrepancies between direct and indirect methods

    Psychology of Music, Vol. 51, Núm. 3, pp. 1026-1044

  2. Music studies as cultural capital accumulation and its impact on music genre preferences

    International Journal of Music Education, Vol. 41, Núm. 1, pp. 38-51

  3. When showrooming is not a threat: Uncovering opportunities for showroomer retention

    Electronic Commerce Research and Applications, Vol. 60

2022

  1. Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 996-1014

  2. Teletrabajar en confinamiento: Enriquecimiento, conflicto y tensión en las relaciones trabajo-familia y sus efectossobre la satisfacción laboral

    Leveraging new business technology for a sustainable economic recovery: XXXVI Congreso Anual AEDEM: 1 al 3 de junio de 2022, Pozuelo de Alarcón, Madrid

2021

  1. Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA

    Review of Managerial Science, Vol. 15, Núm. 2, pp. 235-249

  2. Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework

    Journal of Retailing and Consumer Services, Vol. 62

  3. Effects of fan identification and brand collision on perceived value in a celebrity endorsement context

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  4. Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

    Journal of Brand Management, Vol. 28, Núm. 4, pp. 388-401

  5. Understanding mobile showrooming based on a technology acceptance and use model

    Sustainability (Switzerland), Vol. 13, Núm. 13

  6. Why and how to use enterprise social media platforms: The employee's perspective

    Journal of Business Research, Vol. 137, pp. 517-526

2020

  1. Confinamiento familiar y teletrabajo: ¿nuevas tensiones trabajo y familia?

    Teletrabajo y conciliación en el contexto de la covid-19: nuevos retos en el marco de la prevención de la violencia de género y la calidad de vida de las mujeres (PEVG 2020) (Universitat Internacional de Catalunya), pp. 79-103

  2. La técnica de recogida de dudas de forma anónima a través de los Cuestionarios de Incidencias Críticas (CUICs) como herramienta de mejora del aprendizaje e incremento de la motivación del alumnado

    Memòries del Programa de Xarxes-I3CE de qualitat, innovació i investigació en docència universitària: Convocatòria 2019-20 (Instituto de Ciencias de la Educación), pp. 679-687

  3. The role of the store in managing postpurchase complaints for omnichannel shoppers

    Journal of Business Research, Vol. 109, pp. 288-296

  4. Work-life management for workforce maintenance: A qualitative comparative study

    Journal of Business Research, Vol. 121, pp. 329-337

  5. ¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 123-148

2019

  1. ACADEMIC PERFORMANCE AND EDUCATIONAL VIDEO GAMES: DOES GENDER MATTER?

    EDULEARN19: 11TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES

  2. ATTITUDE TOWARD EDUCATIONAL VIDEO GAMES: THE ROLE OF ENGAGEMENT

    EDULEARN19: 11TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES