AMPARO CERVERA TAULET-rekin lankidetzan egindako argitalpenak (31)

2024

  1. Community factors affecting residents’ support for tourism

    Journal of Sustainable Tourism, Vol. 32, Núm. 8, pp. 1492-1510

2023

  1. The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

    Journal of Marketing for Higher Education, Vol. 33, Núm. 1, pp. 1-19

2022

  1. Exploring Attendees’ Experience at a Reggae Festival: A Case Study of Rototom Sunsplash

    International Journal of Arts Management, Vol. 24, Núm. 2, pp. 13-26

2020

  1. Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations

    Tourism Management Perspectives, Vol. 35

  2. Una aproximación a cómo actúa el riesgo percibido en la toma de decisiones del turista.

    Turismo eres tú: el valor de las personas

  3. ¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 123-148

2019

  1. Experience management as an innovative approach in emerging Mediterranean destinations

    Journal of Business Research, Vol. 101, pp. 536-547

2018

  1. Turisme esportiu i "running": reptes en la gestió de la destinació acollidora

    Territori valencià, territori runner (Universidad de Valencia = Universitat de València), pp. 122-125

2017

  1. Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

    International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 14, Núm. 2, pp. 253-268

  2. Sticking with your university: the importance of satisfaction, trust, image, and shared values

    Studies in Higher Education, Vol. 42, Núm. 12, pp. 2178-2194

2016

  1. An Approach to Measuring Perceived Quality of Life in the City Through a Formative Multidimensional Perspective

    ENTREPRENEURIAL AND INNOVATIVE PRACTICES IN PUBLIC INSTITUTIONS: A QUALITY OF LIFE APPROACH (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 59-79

  2. Customer's role in knowledge management and in the innovation process: Effects on innovation capacity and marketing results

    Knowledge Management Research and Practice, Vol. 14, Núm. 2, pp. 195-203

2015

  1. Collaborating to innovate: Effects on customer knowledge management and performance

    Journal of Business Research, Vol. 68, Núm. 7, pp. 1426-1428

  2. Contrasting quality of service experience for northern and southern Mediterranean tourists

    EuroMed Journal of Business, Vol. 10, Núm. 3, pp. 327-337

  3. Key Elements in Building Relationships in the Higher Education Services Context

    Journal of Promotion Management, Vol. 21, Núm. 4, pp. 475-491

2014

  1. ANALYSING GRADUATES' MARKET HETEROGENEITY IN HIGHER EDUCATION: AN EMPIRICAL APPROACH BASED ON A RELATIONAL MODEL

    INTED2014: 8TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

  2. El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad

    Revista española de investigación de marketing, Vol. 18, Núm. 2, pp. 126-139

  3. The customer knowledge management and customer collaboration: its impact on innovation capacity and marketing results in SMEs

    IFKAD 2014: 9TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS

  4. Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia

    Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 53, pp. 113-125

2013

  1. Estudio comparativo de la personalidad de marca percibida de las compañías aéreas españolas

    Estudios Turísticos, Núm. 197, pp. 83-105