The customer knowledge management and customer collaboration: its impact on innovation capacity and marketing results in SMEs

  1. Fidel, Pilar
  2. Schlesinger, Walesska
  3. Cervera, Amparo
Libro:
IFKAD 2014: 9TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS
  1. Carlucci, D (coord.)
  2. Spender, JC (coord.)
  3. Schiuma, G (coord.)

ISBN: 978-88-96687-04-8

Año de publicación: 2014

Páginas: 1496-1516

Congreso: 9th International Forum on Knowledge Asset Dynamics (IFKAD)

Tipo: Aportación congreso