The customer knowledge management and customer collaboration: its impact on innovation capacity and marketing results in SMEs
- Fidel, Pilar
- Schlesinger, Walesska
- Cervera, Amparo
- Carlucci, D (coord.)
- Spender, JC (coord.)
- Schiuma, G (coord.)
ISBN: 978-88-96687-04-8
Année de publication: 2014
Pages: 1496-1516
Congreso: 9th International Forum on Knowledge Asset Dynamics (IFKAD)
Type: Communication dans un congrès