BEATRIZ
MOLINER VELAZQUEZ
TITULAR DE UNIVERSIDAD
Publications (71) Publications de BEATRIZ MOLINER VELAZQUEZ
2024
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The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement
International Journal of Pharmaceutical and Healthcare Marketing
2023
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Effect of motivations and engagement with eWOM on hotel queries
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Managing relationships between tourism companies and their suppliers: an approach beyond classical variables
European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507
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Motivations and attitudes towards consulting eWOM when booking accommodation
Service Business, Vol. 17, Núm. 2, pp. 557-578
2022
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Antecedents of online word-of-mouth reviews on hotels
Journal of Hospitality and Tourism Insights, Vol. 5, Núm. 2, pp. 377-393
2021
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Customer relations and loyalty-based segmentation: A B2B approach in the tourism industry
Customer Relations (Nova Science Publishers, Inc.), pp. 115-128
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Segmenting customers according to online word-of-mouth about hotels
Service Business, Vol. 15, Núm. 1, pp. 103-130
2020
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Can the Retailer’s ICT Enhance the Impact of Service Recovery Efforts on Customer Satisfaction?
Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 329-354
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¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 97-122
2019
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Effects of value and innovation on brand equity in retailing
Journal of Brand Management, Vol. 26, Núm. 6, pp. 658-674
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From retail innovation and image to loyalty: moderating effects of product type
Service Business, Vol. 13, Núm. 1, pp. 199-224
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The role of ICT, eWOM and guest characteristics in loyalty
Journal of Hospitality and Tourism Technology, Vol. 10, Núm. 2, pp. 153-168
2017
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Analysing the fulfilment of service recovery paradox in retailing
International Review of Retail, Distribution and Consumer Research, Vol. 27, Núm. 4, pp. 369-389
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Management Decision, Vol. 55, Núm. 7, pp. 1558-1577
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Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299
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Estudio del nivel de satisfacción de estudiantes de centros de música de la Comunitat Valenciana
Culturas: Revista de Gestión Cultural, Vol. 4, Núm. 1, pp. 15-31
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Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Management Decision, Vol. 55, Núm. 7, pp. 1441-1459
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Latent segmentation in business-to-business based on information and communication technology and relationship variables
Tourism Economics, Vol. 23, Núm. 2, pp. 460-468