Publicaciones (71) Publicaciones de BEATRIZ MOLINER VELAZQUEZ

2024

  1. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing

2023

  1. Effect of motivations and engagement with eWOM on hotel queries

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3

  2. How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2

  3. Managing relationships between tourism companies and their suppliers: an approach beyond classical variables

    European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29

  4. Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

    WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507

  5. Motivations and attitudes towards consulting eWOM when booking accommodation

    Service Business, Vol. 17, Núm. 2, pp. 557-578

2022

  1. Antecedents of online word-of-mouth reviews on hotels

    Journal of Hospitality and Tourism Insights, Vol. 5, Núm. 2, pp. 377-393

2021

  1. Customer relations and loyalty-based segmentation: A B2B approach in the tourism industry

    Customer Relations (Nova Science Publishers, Inc.), pp. 115-128

  2. Segmenting customers according to online word-of-mouth about hotels

    Service Business, Vol. 15, Núm. 1, pp. 103-130

2020

  1. Can the Retailer’s ICT Enhance the Impact of Service Recovery Efforts on Customer Satisfaction?

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 329-354

  2. ¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 97-122

2019

  1. Effects of value and innovation on brand equity in retailing

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 658-674

  2. From retail innovation and image to loyalty: moderating effects of product type

    Service Business, Vol. 13, Núm. 1, pp. 199-224

  3. The role of ICT, eWOM and guest characteristics in loyalty

    Journal of Hospitality and Tourism Technology, Vol. 10, Núm. 2, pp. 153-168

2017

  1. Analysing the fulfilment of service recovery paradox in retailing

    International Review of Retail, Distribution and Consumer Research, Vol. 27, Núm. 4, pp. 369-389

  2. Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing

    Management Decision, Vol. 55, Núm. 7, pp. 1558-1577

  3. Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299

  4. Estudio del nivel de satisfacción de estudiantes de centros de música de la Comunitat Valenciana

    Culturas: Revista de Gestión Cultural, Vol. 4, Núm. 1, pp. 15-31

  5. Exploring relationship variables and Information and Communication Technologies use in industrial segmentation

    Management Decision, Vol. 55, Núm. 7, pp. 1441-1459

  6. Latent segmentation in business-to-business based on information and communication technology and relationship variables

    Tourism Economics, Vol. 23, Núm. 2, pp. 460-468