Department: MARKETING AND

Faculty: ECONOMICS

Institut d' investigació: IDOCAL

Area: Marketing and Market Research

Research group: Applied Marketing into Consumer Behaviour

Research group: Research Group on Brand and Positioning

Email: joaquin.aldas@uv.es

Personal web: https://www.uv.es/persona/aldas

Doctor by the Universitat de València with the thesis Modelos de determinación de la cobertura y la distribución de contactos en la planificación de medios publicitarios impresos 1998. Supervised by Dr. José Enrique Bigné Alcañiz.

Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València, Researcher of Valencia Economics Research Institute (Ivie) and Visiting Research Fellow of the University of Glasgow (Scotland, UK) His research interest is focused on quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Business Ethics, Online Information Review o Tourism Management. He has co-authored with Prof. Ezequiel Uriel the book: Análisis Multivariante Aplicado [Applied Multivariate Data Analysis] (Thomson, 2005) and Análisis Multivariante Aplicado con R [Applied Multivariate Data Analysis with R] (Paraninfo, 2017).