Publications (144) JOAQUIN ALDAS MANZANO publications

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2024

  1. Conclusiones: Lecciones para el comportamiento del consumidor frente a la covid-19

    El consumidor ante la crisis de la Covid-19: impacto en el comercio y en el turismo (Fundación BBVA), pp. 287-302

  2. El consumidor ante la crisis de la Covid-19: impacto en el comercio y en el turismo coord.

    Fundación BBVA

  3. Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

    SAGE Open, Vol. 14, Núm. 3

  4. La covid-19, evolución e impacto macroeconómico y sanitario

    El consumidor ante la crisis de la Covid-19: impacto en el comercio y en el turismo (Fundación BBVA), pp. 17-63

  5. Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

    Journal of Destination Marketing and Management, Vol. 33

2023

  1. Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions

    Revista Brasileira de Gestao de Negocios, Vol. 25, Núm. 3, pp. 315-332

2022

  1. Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility

    Business Ethics, Environment and Responsibility, Vol. 31, Núm. 2, pp. 363-385

  2. Relational cohesion between users and smart voice assistants

    Journal of Services Marketing, Vol. 36, Núm. 5, pp. 725-740

2019

  1. Facebook’s power: factors influencing followers’visit intentions

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 1, pp. 95-117

  2. Optimizing website quality: the case of two superstar museum websites

    International Journal of Culture, Tourism, and Hospitality Research, Vol. 13, Núm. 1, pp. 16-36

  3. Patrones de consumo de los hogares españoles: evolución histórica (1973-2017) e impacto de la crisis de 2007

    Fundación Ramón Areces

  4. Teachers’ intention to use educational video games: The moderating role of gender and age

    Innovations in Education and Teaching International, Vol. 56, Núm. 3, pp. 318-329

  5. Unveiling heterogeneous engagement-based loyalty in brand communities

    European Journal of Marketing, Vol. 53, Núm. 9, pp. 1854-1881