Publikationen, an denen er mitarbeitet MARIIA BORDIAN - (5)

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

2021

  1. Análisis de la percepción y satisfacción del estudiantado hacia el uso de herramientas interactivas en la docencia universitaria

    Edunovatic2021. Conference proceedings: 6th Virtual International Conference on Education, Innovation and ICT

  2. La gamificación como estrategia para la participación del estudiantado en la docencia universitaria

    Edunovatic2021. Conference proceedings: 6th Virtual International Conference on Education, Innovation and ICT