Publicaciones (122) Publicaciones de GLORIA BERENGUER CONTRI

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  4. ICT and value co-creation in B2B: the new way of loyalty in service

    Management Letters / Cuadernos de Gestión, Vol. 24, Núm. 1, pp. 21-36

  5. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

  6. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

  7. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing

2023

  1. Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

    British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784

  2. Effect of value co-creation on customer satisfaction: the mediating role of brand equity

    Journal of Hospitality Marketing and Management, Vol. 32, Núm. 2, pp. 242-263

  3. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

2021

  1. Introduction to special issue: Brand equity, satisfaction, and word of mouth

    Sustainability (Switzerland)

  2. Sustainability, store equity, and satisfaction: The moderating effect of gender in retailing

    Sustainability (Switzerland), Vol. 13, Núm. 2, pp. 1-20

  3. The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

    Frontiers in Psychology, Vol. 12

2020

  1. Ewom, trust and engagement: Its impact on brand equity

    Revista Venezolana de Gerencia, Vol. 25, Núm. 3, pp. 267-283

  2. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

  3. Value co-creation in B-to-B environments

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 7, pp. 1251-1271

2019

  1. Determinants of behavioral intentions towards a professional certification scheme at European level

    European Journal of Training and Development, Vol. 43, Núm. 7-8, pp. 719-735

  2. The impact of value co-creation on hotel brand equity and customer satisfaction

    Tourism Management, Vol. 75, pp. 51-65

2018

  1. Satisfaction and loyalty in B2B relationships in the freight forwarding industry: Adding perceived value and service quality into equation

    Transport, Vol. 33, Núm. 5, pp. 1184-1195

2017

  1. Customer segmentation based on store equity: What explains customer store preference?

    Journal of Brand Management, Vol. 24, Núm. 6, pp. 546-561