Publications (137) GLORIA BERENGUER CONTRI publications View referenced research data.

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2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Cocreating value with hotel guests in the “new normal”: the case of Spain

    Consumer Behavior in Tourism and Hospitality, Vol. 19, Núm. 4, pp. 537-550

  3. Conclusiones: Lecciones para el comportamiento del consumidor frente a la covid-19

    El consumidor ante la crisis de la Covid-19: impacto en el comercio y en el turismo (Fundación BBVA), pp. 287-302

  4. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  5. El consumidor ante la crisis de la covid-19: cambios y adaptaciones

    El consumidor ante la crisis de la Covid-19: impacto en el comercio y en el turismo (Fundación BBVA), pp. 63-120

  6. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  7. ICT and value co-creation in B2B: the new way of loyalty in service

    Management Letters / Cuadernos de Gestión, Vol. 24, Núm. 1, pp. 21-36

  8. Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies

    Journal of Tourism Futures

  9. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

  10. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

  11. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing