IRENE GIL SAURA-rekin lankidetzan egindako argitalpenak (76)

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  4. ICT and value co-creation in B2B: the new way of loyalty in service

    Management Letters / Cuadernos de Gestión, Vol. 24, Núm. 1, pp. 21-36

  5. Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies

    Journal of Tourism Futures

  6. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

  7. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

  8. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing

2023

  1. Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

    British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784

  2. Efectos de la calidad de la relación sobre la satisfacción económica en contextos B2B: ¿Impulsa la co-creación de valor?

    25 años de transformación turística: mirando al futuro con garantías (Tirant lo Blanch), pp. 225-244

  3. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

2021

  1. Introduction to special issue: Brand equity, satisfaction, and word of mouth

    Sustainability (Switzerland)

  2. Sustainability, store equity, and satisfaction: The moderating effect of gender in retailing

    Sustainability (Switzerland), Vol. 13, Núm. 2, pp. 1-20

  3. The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

    Frontiers in Psychology, Vol. 12

2020

  1. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

  2. Value co-creation in B-to-B environments

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 7, pp. 1251-1271

2019

  1. Determinants of behavioral intentions towards a professional certification scheme at European level

    European Journal of Training and Development, Vol. 43, Núm. 7-8, pp. 719-735

2018

  1. Satisfaction and loyalty in B2B relationships in the freight forwarding industry: Adding perceived value and service quality into equation

    Transport, Vol. 33, Núm. 5, pp. 1184-1195

2017

  1. Customer segmentation based on store equity: What explains customer store preference?

    Journal of Brand Management, Vol. 24, Núm. 6, pp. 546-561

  2. Methodologies for evaluating service quality: Evidence from freight services

    International Journal of Transport Economics, Vol. 44, Núm. 1, pp. 99-118