Publikationen, an denen er mitarbeitet CARLA RUIZ MAFE (84)

2023

  1. Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations

    Service Business, Vol. 17, Núm. 1, pp. 281-314

2020

  1. Brand love is all around: loyalty behaviour, active and passive social media users

    Current Issues in Tourism, Vol. 23, Núm. 13, pp. 1613-1630

  2. The effects of mobile advertising alerts and perceived value on continuance intention for branded mobile apps

    Sustainability (Switzerland), Vol. 12, Núm. 17

2018

  1. Does social climate influence positive eWOM?: A study of heavy-users of online communities

    Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38

2017

  1. Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145

  2. Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403

  3. Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users

    Information Technology and People, Vol. 30, Núm. 2, pp. 324-355

2016

  1. The role of emotions and social influences on consumer loyalty towards online travel communities

    Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558

2015

  1. Message-driven factors influencing opening and forwarding of mobile advertising messages

    International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357

2014

  1. Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective

    Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498

  2. Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

    Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 153-165

  3. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 4-5

  4. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 362-380

  5. Key drivers of services website loyalty

    Service Industries Journal, Vol. 34, Núm. 5, pp. 455-475

2013

  1. Consumer Shopping Behavior Online: The Case of Spanish Web Users

    Global Consumer Behavior (John Wiley & Sons, Inc.), pp. 147-174

  2. El marketing móvil

    Marketing en una nueva era (Ibergarceta), pp. 249-268

  3. Factores determinantes de la lealtad al proveedor de servicios turísticos online

    Contaduría y administración, Vol. 58, Núm. 2, pp. 279-302

  4. Key drivers of consumer purchase of airline tickets: A cross-cultural analysis

    Journal of Air Transport Management, Vol. 27, pp. 11-14

  5. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

  6. Marketing turístico y advergames: el caso de Valencia Quiz

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos