Key factors of teenagers' mobile advertising acceptance
- Parreño, J.M.
- Sanz-Blas, S.
- Ruiz-Mafé, C.
- Aldás-Manzano, J.
ISSN: 0263-5577
Year of publication: 2013
Volume: 113
Issue: 5
Pages: 732-749
Type: Article
Journal:
Industrial Management and Data Systems