The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

  1. Bigné, E.
  2. Ruiz-Mafé, C.
  3. Badenes-Rocha, A.
Revista:
Journal of Business Research

ISSN: 0148-2963

Ano de publicación: 2023

Volume: 157

Tipo: Artigo

DOI: 10.1016/J.JBUSRES.2022.113628 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus