The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

1. Bigné, E.
2. Ruiz-Mafé, C.
3. Badenes-Rocha, A.

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DOI: 10.1016/J.JBUSRES.2022.113628 GOOGLE SCHOLAR lock_openOpen access editor

Data source: Scopus