The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

  1. Bigné, E.
  2. Ruiz-Mafé, C.
  3. Badenes-Rocha, A.
Revue:
Journal of Business Research

ISSN: 0148-2963

Année de publication: 2023

Volumen: 157

Type: Article

DOI: 10.1016/J.JBUSRES.2022.113628 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus