The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

  1. Bigné, E.
  2. Ruiz-Mafé, C.
  3. Badenes-Rocha, A.
Zeitschrift:
Journal of Business Research

ISSN: 0148-2963

Datum der Publikation: 2023

Ausgabe: 157

Art: Artikel

DOI: 10.1016/J.JBUSRES.2022.113628 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus