The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

  1. Gil-Saura, I.
  2. Ruiz-Molina, M.E.
  3. Berenguer-Contrí, G.
  4. Seric, M.
Journal:
Journal of Relationship Marketing

ISSN: 1533-2675,  1533-2667

Year of publication: 2020

Volume: 19

Issue: 4

Pages: 253-286

Type: Article

DOI: 10.1080/15332667.2019.1688599 GOOGLE SCHOLAR
Data source: Scopus