The causal relationship between store equity and loyalty: Testing two alternative models in retailing

  1. Gil-Saura, I.
  2. Šerić, M.
  3. Ruiz-Molina, M.E.
  4. Berenguer-Contrí, G.
Journal:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Year of publication: 2017

Volume: 24

Issue: 2

Pages: 193-208

Type: Article

DOI: 10.1057/S41262-016-0024-2 GOOGLE SCHOLAR
Data source: Scopus