Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

  1. Šerić, M.
  2. Mikulić, J.
  3. Gil-Saura, I.
Aldizkaria:
Current Issues in Tourism

ISSN: 1368-3500

Argitalpen urtea: 2018

Alea: 21

Zenbakia: 14

Orrialdeak: 1621-1643

Mota: Artikulua

DOI: 10.1080/13683500.2016.1209163 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus