Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

  1. Šerić, M.
  2. Mikulić, J.
  3. Gil-Saura, I.
Revista:
Current Issues in Tourism

ISSN: 1368-3500

Any de publicació: 2018

Volum: 21

Número: 14

Pàgines: 1621-1643

Tipus: Article

DOI: 10.1080/13683500.2016.1209163 GOOGLE SCHOLAR

Objectius de Desenvolupament Sostenible

Font de les dades: Scopus