Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
- Šerić, M.
- Mikulić, J.
- Gil-Saura, I.
ISSN: 1368-3500
Datum der Publikation: 2018
Ausgabe: 21
Nummer: 14
Seiten: 1621-1643
Art: Artikel