How to measure B2B relationship value to increase satisfaction and loyalty
- Ruiz-Martínez, A.
- Frasquet, M.
- Gil-Saura, I.
ISSN: 0885-8624
Année de publication: 2019
Volumen: 34
Número: 8
Pages: 1866-1878
Type: Article
Revue:
Journal of Business and Industrial Marketing