How to measure B2B relationship value to increase satisfaction and loyalty

  1. Ruiz-Martínez, A.
  2. Frasquet, M.
  3. Gil-Saura, I.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2019

Alea: 34

Zenbakia: 8

Orrialdeak: 1866-1878

Mota: Artikulua

DOI: 10.1108/JBIM-10-2018-0289 GOOGLE SCHOLAR
Datuen iturria: Scopus