How to measure B2B relationship value to increase satisfaction and loyalty

  1. Ruiz-Martínez, A.
  2. Frasquet, M.
  3. Gil-Saura, I.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2019

Volume: 34

Issue: 8

Pages: 1866-1878

Type: Article

DOI: 10.1108/JBIM-10-2018-0289 GOOGLE SCHOLAR
Data source: Scopus