Turismo deportivo internacional-nacional: Aplicación al patrocinio deportivo

  1. Cristina Aragonés-Jericó
  2. Inés Küster-Boluda
  3. Natalia Vila-López
Revista:
Universia Business Review

ISSN: 1698-5117

Año de publicación: 2015

Número: 45

Páginas: 68-91

Tipo: Artículo

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Otras publicaciones en: Universia Business Review

Resumen

El objetivo del estudio es comparar a los turistas y residentes del país sede de un gran evento deportivo con los turistas procedentes de otras nacionalidades. Para ello, se parte de un modelo global de patrocinio deportivo basado en los modelos del comportamiento del turista y las teorías de patrocinio deportivo. Los resultados permiten concluir que existen diferencias significativas en algunas variables del modelo de patrocinio propuesto entre los turistas nacionales y extranjeros, como por ejemplo la experiencia con el evento, la motivación del turista deportivo y la identificación con el equipo o piloto

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Fuente de los datos: Dialnet