Turismo deportivo internacional-nacional: Aplicación al patrocinio deportivo

  1. Cristina Aragonés-Jericó
  2. Inés Küster-Boluda
  3. Natalia Vila-López
Aldizkaria:
Universia Business Review

ISSN: 1698-5117

Argitalpen urtea: 2015

Zenbakia: 45

Orrialdeak: 68-91

Mota: Artikulua

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Beste argitalpen batzuk: Universia Business Review

Laburpena

The aim of the paper is to compare the national tourist from the host city of a major sport event with the international tourists. Therefore, starts with a global model of sport sponsorship based on tourist behavior model and theories of sport sponsorship. Results show that existed significant differences in some variables of the model of sport sponsorship proposed between the national tourist and the international tourist, for instance the event experience, the sport tourist motivation and the identification with de team or driver

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