El control basado en el comportamiento, condicionante del éxito comercial

  1. Hernández Fernández, Asunción
  2. Canales Ronda, Pedro
  3. Vila López, Natalia
  4. Küster Boluda, Inés
Revista:
3c Empresa: investigación y pensamiento crítico

ISSN: 2254-3376

Año de publicación: 2013

Título del ejemplar: 3C Empresa - Edición Nº 13

Volumen: 2

Número: 4

Tipo: Artículo

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Resumen

El conocimiento de los diferentes factores que afectan a los resultados empresariales de las acciones de la fuerza de ventas es uno de los aspectos más importantes de la gestión de marketing en las empresas. Por ello, el presente trabajo reflexiona sobre la importancia de determinados aspectos que condicionan el éxito de la labor comercial

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