Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Applied Marketing into Consumer Behaviour

Research group: Research group in eMARKETING

Research group: Research Group on Brand and Positioning

Email: asuncion.hernandez@uv.es

Doctor by the Universitat de València with the thesis El contrato internacional de hosting 2007. Supervised by Dr. José Luis Iglesias Buhigues.

Doctor by the Universitat de València with the thesis Factores que influyen en la compra y consumo de bebidas alcohol vs. no alcohol 2015. Supervised by Dr. Natalia Vila López, Dr. Inés Küster Boluda.