Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Applied Marketing into Consumer Behaviour

Research group: Research Group on Brand and Positioning

Email: pedro.canales@uv.es

Doctor by the Universitat de València with the thesis Rendimiento y control de la fuerza de ventas 2005. Supervised by Dr. Inés Küster Boluda, Dr. Francisco Torán Torres.