Department: Marketing and Market Research

Faculty: Faculty of Economics

Universidad: University of Valencia

Area: Marketing and Market Research

Research group: MarkAp Applied Marketing into Consumer Behaviour

Research group: POMA Research Group on Brand and Positioning

Email: pedro.canales@uv.es

Doctor by the Universitat de València with the thesis Rendimiento y control de la fuerza de ventas 2005. Supervised by Dr. Inés Küster Boluda, Dr. Francisco Torán Torres.