Product Placement in Video Games as a Marketing StrategyAn Attempt to Analysis in Disney Company

  1. Bigné Alcañiz, José Enrique
  2. Küster Boluda, Inés
  3. Hernández Fernández, Asunción
  4. Suemanotham, Torpong
  5. Vila López, Natalia
Book:
Advances in Advertising Research

Publisher: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-3134-4

Year of publication: 2012

Volume Title: Breaking New Ground in Theory and Practice

Volume: 2

Pages: 3-20

Type: Book chapter

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