JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
EVA MARIA
CAPLLIURE GINER
TITULAR DE UNIVERSIDAD
Publicaciones en las que colabora con EVA MARIA CAPLLIURE GINER (4)
2017
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Buying private label in durables: Gender and other psychological variables
Journal of Retailing and Consumer Services, Vol. 34, pp. 349-357
2016
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Store Brands in Tourist Services
Springer Proceedings in Business and Economics
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eWOM on Travel Agency Selection: Specialized versus Private Label
Psychology and Marketing, Vol. 33, Núm. 12, pp. 1046-1053
2014
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Do Men and Women Differ When Purchasing Private Label Goods?
Springer Proceedings in Business and Economics