eWOM on Travel Agency Selection: Specialized versus Private Label

  1. Bigné, E.
  2. Caplliure, E.-M.
  3. Miquel, M.-J.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2016

Volume: 33

Issue: 12

Pages: 1046-1053

Type: Article

DOI: 10.1002/MAR.20938 GOOGLE SCHOLAR
Data source: Scopus