JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
Blanca
Hernández Ortega
Publications by the researcher in collaboration with Blanca Hernández Ortega (3)
2018
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The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry
Current Issues in Tourism, Vol. 21, Núm. 9, pp. 1014-1032
2015
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The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry
Service Business, Vol. 9, Núm. 2, pp. 209-232
2010
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How motivation, opportunity and ability can drive online airline ticket purchases
Journal of Air Transport Management, Vol. 16, Núm. 6, pp. 346-349