Blanca Hernández Ortega-rekin lankidetzan egindako argitalpenak (3)

2018

  1. The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

    Current Issues in Tourism, Vol. 21, Núm. 9, pp. 1014-1032

2015

  1. The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry

    Service Business, Vol. 9, Núm. 2, pp. 209-232

2010

  1. How motivation, opportunity and ability can drive online airline ticket purchases

    Journal of Air Transport Management, Vol. 16, Núm. 6, pp. 346-349