Publicaciones en las que colabora con RAFAEL MARTIN CURRAS PEREZ (33)

2024

  1. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  2. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  3. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

2022

  1. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

2020

  1. The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

    Journal of Service Management, Vol. 31, Núm. 3, pp. 465-487

  2. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

  3. What factors make an online review about a tourist destination more persuasive and informative?

    Proceedings of the International Conference on Tourism Research

2019

  1. Destination appeal through digitalized comments

    Journal of Business Research, Vol. 101, pp. 447-453

  2. Efeitos da responsabilidade social corporativa na lealdade do consumidor com a marca

    Revista Brasileira de Gestao de Negocios, Vol. 21, Núm. 3, pp. 395-415

2017

  1. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

    Journal of Business Ethics, Vol. 140, Núm. 2, pp. 243-262

2016

  1. Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand

    Spanish journal of marketing-ESIC, Vol. 20, Núm. 2, pp. 104-114

2014

  1. Finding the link between CSR initiatives and consumers: The role of benefits and consumer-company identification

    Handbook of Research on Marketing and Corporate Social Responsibility (Edward Elgar Publishing Ltd.), pp. 175-197

2013

  1. El papel de la responsabilidad social en el nuevo marketing

    Marketing en una nueva era (Ibergarceta), pp. 29-44

2012

  1. Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit

    Journal of Marketing Communications, Vol. 18, Núm. 4, pp. 265-283

  2. Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception

    European Journal of Marketing, Vol. 46, Núm. 3-4, pp. 575-594

2011

  1. Antecedentes y consecuencias del arrepentimiento postcompra: una aplicación a servicios de telefonía móvil

    Revista española de investigación de marketing, Vol. 15, Núm. 1, pp. 7-34

  2. Efectos de la responsabilidad social corporativa percibida por el consumidor sobre el valor y la satisfacción con el servicio

    Revista europea de dirección y economía de la empresa, Vol. 20, Núm. 4, pp. 139-160

2010

  1. Consecuencias de la insatisfacción del consumidor: un estudio en servicios hoteleros y de restauración

    Universia Business Review, Núm. 28, pp. 78-100

  2. Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

    International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 7, Núm. 2, pp. 127-143

  3. Factores determinantes del comportamiento del consumidor en las redes sociales: un análisis de los internautas españoles

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 164