The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

  1. Ruiz-Mafe, C.
  2. Bigné-Alcañiz, E.
  3. Currás-Pérez, R.
Journal:
Journal of Service Management

ISSN: 1757-5818

Year of publication: 2020

Volume: 31

Issue: 3

Pages: 465-487

Type: Article

DOI: 10.1108/JOSM-11-2018-0349 GOOGLE SCHOLAR
Data source: Scopus